Why do press releases

Numbers or percentages above ten can be written as numerals. Double-check your sources — the people who gave you information you used in the release -- for accurate quotes, correct professional titles, and correctly spelled names.

Extensive mailing lists are the key to good media coverage. You may be able to get a media guide from your local public relations association which will list all media and appropriate reporters in the area. Organizations you work with may also be able to provide you with contacts. The Associated Press and United Press International wire services both put out complete listings of upcoming events to all their television, radio and print media subscribers.

You can telephone your release in without mailing a release, if necessary. You can do this as late as 12 hours before the event. As with many things in life, timing is crucial when sending your press release. Three to five days in advance is usually the right amount of time to ensure the editors can put someone on your story. Mailing a release too early is just as bad as mailing it too late — it will be put aside and forgotten. At least if your story is last minute, you may be able to telephone it in.

Deadlines do vary depending on the type of media, so be sure and check with them in advance. Call your personal contacts and reporters you have worked with in the past in advance so they have more time to be free to cover you. When you follow up with the reporter, be sure to include any last minute news that was not added in your release. Writing Great Online News Releases: How to release your news across the web to get the best results , geared toward creating online releases, from PR Web.

Aspen Reference Group. Community health education and promotion: A guide to program design and evaluation. Schust, ed. Breitrose, P. The Grantsmanship Center. League of Women Voters of the United States.

Getting into print, Washington, DC. Media Alliance Community Media Project. Media how to notebook. Wallack, L. Media advocacy and public health. Skip to main content. Toggle navigation Navigation. Communications to Promote Interest » Section 3.

Preparing Press Releases » Main Section. Chapter 6. Chapter 6 Sections Section 1. Developing a Plan for Communication Section 2. Using Principles of Persuasion Section 3. Preparing Press Releases Section 4. As today's savvy businesspeople know, to have a strong business people have to know who you are and what you offer. You need good marketing. The first step is a marketing budget to help you figure out practical steps to achieve those goals.

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The New Face of Public Relations Both large and small companies in every industry are now using social media as an integral part of their public relations and marketing needs. However, with social media, press releases are now: Key search engine optimization SEO tools that help investors, customers, potential employees and other target groups learn about and discover companies online; Permanent parts of a company's public record, findable and downloadable for the foreseeable future; and Direct communications tools that can deliver unfiltered messages to the masses.

Why Press Releases Are More Important Than Ever Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing.

Here are some of the main reasons press releases have become so important: Announcing a new product or service. If you want to announce a new product or service, you can draft a press release and immediately get your news found on all major search engines and social media networks by using a press release distribution service.

This also enables you to target thousands of journalists. Who, when, what, where and why information must be the core of any news story. In a news story, these facts are included in a concise and clear way. Why is a solid opening essential to having media outlets pick up your press release?

Johnson also recommends including a short description of your company and its products, social media platform links as well as contact information for reporters.

A press release is a short news story written by a PR professional that is sent to targeted members of the media. It contains all the important information a journalist needs to produce their own story. The contents of a press release has to be interesting, informative and entertaining.

One has to take into account what outcomes need to be generated from a given press release and what actions should be encouraged, for example, to garner attention and awareness.

It is better to include a link for more information. There should be no jargon. This technique boosts credibility and communicates information efficiently so the reader understands the message quickly. Readers do not give a lot of time to read press releases, so they have to be scannable.

That would mean using bold letters, pull quotes, underlining, sidebars, bullet points and other elements that makes it convenient to scan the page rather than read it from start to finish. Some fizz in a press release can be anything— an eye catching quote, an important statistic, or a one-sentence paragraph. Fiery blazes in writing makes it memorable. A press release can be published online and converted into a search release.

Make sure it can be easily searched by using Google and corporate search engines. Optimise the content by using keywords and adding links. A press release can have alternative formats. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Diversity of format also affects the quality and quantity of media coverage. Strong language can also paint a picture and add sizzle. It is better to write a story first and then come up with its headline.

Using alliteration in a headline can also make it catchier. Using tweets in a press release makes it colourful. It also adds context. This additional boost will help a release reach a larger audience. A relevant tweet might show readers that they are understood.

Include images to tell a story. High quality images grab attention. Studies have shown that a press release with an image is 7 times more likely to be read than a press release without one. However, it is important that a company using one in a release has rights to that image.